Identical twins Nicole and Tonia both got married in 2005. After shopping for their own wedding dresses, they decided to team up with their dream-chasing Mom to create an upscale, charming, affordable, and customer-service focused bridal boutique. They opened their doors to Phoenix metro area brides-to-be in 2007, housed in historic downtown Chandler, Arizona.
We asked the lovely ladies of Uptown Bridal all about their Chandler bridal shop, and what’s currently trending in the Arizona bridal market:
What wedding dress trends are hot right now in your area?
Chic-Southwestern continues to capture the hearts of many Arizonian brides… after all we are the “Wild Wild West”. Brides are blending contemporary trends, such as succulents, with touches of country flair like boots with a lace wedding dress.
What’s the number one thing your brides are asking for?
Sleeves… straps… anything with a low back.
How do you make the bride’s experience memorable?
The Uptown Bridal experience is like nothing else offered in our area. Brides mention that the difference can be seen and felt just by walking in the door. It is our sincere promise to please the bride from the moment she walks in our bridal shop until the moment she walks down the aisle. We have a team of incredible bridal consultants that aim to not only please, but WOW our guests. From the big picture – like our exceptional designers, spacious and inviting showroom, and guest service focus – to the tiny details like pink tissues for happy tears, a presentation of a fun bachelorette veil gift when purchasing, and notes in the mail days before the wedding with a lucky penny enclosed, our brides receive an experience, not just a wedding dress!
What’s the most surprising request you’ve ever gotten from a bride?
The most surprising request we’ve ever received was from a groom… or rather a groom-to-be. A couple came in to “look around” and possibly set up an appointment. The groom snuck away while the bride was browsing the selection and revealed that he’d love to propose on the same day she shopped for the gown. He felt that they had waited long enough and she was so excited to start shopping that he wanted to make the day extra special. During a few secret visits to the boutique, we planned the perfect proposal including a surprise arrival of both sets of parents to distract the bride while the groom perfectly positioned himself down on one knee in our gorgeous foyer. We had a photographer on staff capture every moment then assisted the newly-engaged gal in finding the perfect Essense of Australia wedding gown.
What’s your favorite wedding story from one of your brides?
We honestly don’t think we can choose just one! We have the joy of listening to love stories each and every day. All so unique and different, making us laugh, or cry, or both! We love servicemen and women that return to their loves for the big day. We love high school sweethearts that promise forever and friends that have reconnected after years. We adore nurses and doctors that meet in the ER and those that have a chance rendezvous at the dog park. We love that we get to be a chapter in our couples’ love stories.
What is the best advice you would give a bride as she is shopping for her wedding gown?
Enjoy the process. Research your local bridal boutiques before making appointments. Make your day more about quality than quantity. Share the day with the ones you love the most… and save the surprise of the wedding gown for everyone else!
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